If there is one superstar that embodies everything a role model should be, Yara Shahidi is our girl! The Hollywood darling continues…

The three-step lineup is infused with the detoxifying & moisturizing power of activated charcoal and Rhassoul and bentonite clay.

The natural hair care brand added five new goodies to complement its signature lemongrass leave-in conditioner.

The Natural Shea Butter & Pure Coconut Oil collection specifically designed to care for your coils, curls and waves.

The beauty giant just added three must-try goodies to slay your next beauty beat.

Keyshia Ka’oir continues to make beauty boss moves.

The mother of makeup is expanding her empire with this first-of-its-kind partnership.

Beat greasy, buildup blues with these quick fixes.

The haircare brand steps into hair tools with its latest launch.

She’s also added 10 new shades to her groundbreaking Pro Flit’r foundation line.