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woman smiling wearing blue

Get Long, Beautiful Hair With This Botanical-Infused Collection

Grow long and beautiful hair with ease.

photo of woman wearing floral top

The Braid Sheen Spray You Need Now

Your braids and scalp will thank us later!

Black woman working on laptop from home

Get Zoom-Ready In An Instant With This Must-Have Hair Accessory

When you just don’t feel like doing your hair for that video chat.

Ardell Eyelashes

7 Strip Eyelashes To Level Up Your Lash Game

Because we can all use some lash drama right about now!

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5 leave-in conditioners

5 Leave-In Conditioners To Add To Your Haircare Regimen

Never underestimate the power of a good leave-in.

natural hair brushing

3 Edge Gels To Add To Your Must-Try List

Fly aways be gone.

The Mane Choice POW! Collection

The Mane Choice Launches New POW! Collection

The goodies launched exclusively at Ulta.

hair color wax

5 Hair Color Waxes To Satisfy Your Color Cravings

Get your color fix.

CHI x Barbie Dream Pink

CHI Launches Barbie-Inspired Collection

The perfect dose of bubble gum-pink nostalgia.

hemp seed oil

5 Hemp-Infused Conditioners To Add To Your Regimen

Get your moisture on with these hydrating goodies.