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Urban Hydration

9 Black-Owned Beauty Brands To Shop

Buy Black!

Iman

Supermodel Iman Sets The Record Straight about Iman Cosmetics’ Long History of Diversity

Iman is not new to diversity, she’s true to it.

Girl wearing makeup in front of a yellow wall

9 Black-Owned Beauty Brands To Support Now!

Keep your coins in the community!

Ashunta Sheriff

Get Into Celeb MUA Ashunta Sheriff’s 7-Minute Makeup Routine

Taraji P. Henson’s MUA shares what she uses for a fast and flawless face beat.

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lips

#LipService: 6 Lip Glosses That Will Hydrate Your Pout

When it comes to rocking the perfect beauty beat, nothing tops off a look like a glossy lip. A great way to…

MAC x Selena Reina

The MAC X Selena Collection Is Still Launching This Month

The collection will be available online beginning April 21.

Saweetie Is Launching A Morphe Brush Collection

The ‘Backstage With Saweetie’ collection drops March 20.

MAC x Selena Reina

MAC Is Relaunching Its Selena Makeup Collection

Four years after its first drop, a new MAC x Selena collection is on the way! The new launch is set to…

The Lip Bar X Fast Face

The Lip Bar Just Launched New Eyeshadow Palettes & Liquid Shadows

The new drops are part of the brand’s Fast Face collection to create 10-minute beauty beats.

Valentine's Day Makeup Inspo

Get Valentine’s Day Makeup Inspo With 11 Red Hot Looks From The ‘Gram

Go glam, creative or over-the-top with these looks from everyday beauties.