The mother of makeup, Pat McGrath, is taking her namesake beauty brand to even higher heights in a new partnership with Bergdorf Goodman.
Now valued at more than $1 billion, she is expanding her empire with a first-of-its-kind pop-up shop at Bergdorf’s. The partnership also makes her the first beauty brand to strike such a deal with the luxe NYC retailer where she will have a huge presence on its main floor.
And, the retailer is pulling out all the stops for the pop-up shop. The 400-square-foot space will feature Japanese pachinko parlor designs and artwork from fans and Instagram followers.
Beauty lovers can also look forward to faves from collections along with new exclusives. From the new FetishEyes mascaras, the SkinFetish range, the MatteTrance lipsticks and limited edition exclusives, we can’t wait to fill our vanity with all the goods!
Dying to get the ultimate beauty experience? The pop-up shop will be opening its Fifth Avenue doors on Feb 1, with Pat making a special appearance on Feb. 9!
Set your reminders now! Pat McGrath’s creations always fly off the shelves and this pop-up shop will be no exception!