Get A First Look At Maybelline’s New Puma-Inspired Makeup Collection

Maybelline X Puma limited collection
Photo Credit: Maybelline

Maybelline is turning to fashion and athleisure wear for its latest campaign launch. The beauty giant has teamed with sneaker brand Puma to launch a limited-edition collection starring Adriana Lima.

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The 12-piece collection features five new high-performance, multi-use products fo full beauty beats or street style post-workout touchups.


The Puma x Maybelline Collection includes a Black smudge-proof mascara; a Chrome Highlighter in Knockout to create metallic effects; and a waterproof Color+Gloss Face Duo Stick, dubbed “Hustle and Burn,” to help create a dewy, flushed look.

https://www.instagram.com/p/BsqvlO1AUYS/

The collection also adds five limited edition shades to the brand’s SuperStay Matte Ink Liquid Lipstick, including “Unapologetic,” “Epic,” “Fearless,” “Unstoppable” and “Fierce,”  along with four new Matte + Metallic Eye Duo Sticks color ways: “Discipline/ Pulse,” “Warrior/ Flow,” “Goals/ Courage” and “Heat/ Flash.”

“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally,” said Trisha Ayyagari, Deputy General Manager of Maybelline New York in a recent statement. “She’s always on the go, never settles and needs high-performance products that keep up with her grind. The PUMA x Maybelline Collection was created to do just that.”

The limited edition collection will be available in the U.S. beginning February 8 exclusively via ulta.com and will hit Ulta stores beginning on March 17. 

Until then, click through to get up a close-up look on each offering.

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Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. founder of Sadiaa and editor for HypeHair.com.