Maybelline is turning to fashion and athleisure wear for its latest campaign launch. The beauty giant has teamed with sneaker brand Puma to launch a limited-edition collection starring Adriana Lima.
The 12-piece collection features five new high-performance, multi-use products fo full beauty beats or street style post-workout touchups.
The Puma x Maybelline Collection includes a Black smudge-proof mascara; a Chrome Highlighter in Knockout to create metallic effects; and a waterproof Color+Gloss Face Duo Stick, dubbed “Hustle and Burn,” to help create a dewy, flushed look.
The collection also adds five limited edition shades to the brand’s SuperStay Matte Ink Liquid Lipstick, including “Unapologetic,” “Epic,” “Fearless,” “Unstoppable” and “Fierce,” along with four new Matte + Metallic Eye Duo Sticks
“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally,” said Trisha Ayyagari, Deputy General Manager of Maybelline New York in a recent statement. “She’s always on the go, never settles and needs high-performance products that keep up with her grind. The PUMA x Maybelline Collection was created to do just that.”
The limited edition collection will be available in the U.S. beginning February 8 exclusively via ulta.com and will hit Ulta stores beginning on March 17.
Until then, click through to get up a close-up look on each offering.