Get A First Look At Maybelline’s New Puma-Inspired Makeup Collection

Maybelline X Puma limited collection
Photo Credit: Maybelline

Maybelline is turning to fashion and athleisure wear for its latest campaign launch. The beauty giant has teamed with sneaker brand Puma to launch a limited-edition collection starring Adriana Lima.

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The 12-piece collection features five new high-performance, multi-use products fo full beauty beats or street style post-workout touchups.

The Puma x Maybelline Collection includes a Black smudge-proof mascara; a Chrome Highlighter in Knockout to create metallic effects; and a waterproof Color+Gloss Face Duo Stick, dubbed “Hustle and Burn,” to help create a dewy, flushed look.

The collection also adds five limited edition shades to the brand’s SuperStay Matte Ink Liquid Lipstick, including “Unapologetic,” “Epic,” “Fearless,” “Unstoppable” and “Fierce,”  along with four new Matte + Metallic Eye Duo Sticks color ways: “Discipline/ Pulse,” “Warrior/ Flow,” “Goals/ Courage” and “Heat/ Flash.”

“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally,” said Trisha Ayyagari, Deputy General Manager of Maybelline New York in a recent statement. “She’s always on the go, never settles and needs high-performance products that keep up with her grind. The PUMA x Maybelline Collection was created to do just that.”

The limited edition collection will be available in the U.S. beginning February 8 exclusively via and will hit Ulta stores beginning on March 17. 

Until then, click through to get up a close-up look on each offering.

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About The Author

Stephenetta (isis) Harmon

isis is digital media director and online editor for Hype Hair. she is also founder of Sadiaa Black Beauty guide, the number one beauty directory for women of color.