[Close-Up] Serena Williams Serves Hair & Beauty Greatness On ‘Allure’

Allure x Serena Williams

Photo Credit: Tanya + Zhenya Posternak

Serena Williams is serving up major #blackgirlmagic goals on the cover of Allure’s Body + Mind Issue. Lensed by Tanya + Zhenya Posternak, the beauty flaunts a contoured beauty beat crafted by Carlene K. and a low yaki ponytail slay created by Vernon François. 

Styled by Jaime Kay Waxman, the beauty poses it up in a series of high fashion looks from Dion Lee, Eckhaus Latta, Ryan Roche, Jacquemus and Rick Owens. Inside the spread, the 37-year-old tennis phenomenon gets candid about self-love, success, the importance of standing up for yourself and the teachings she hopes to pass down to her daughter Olympia about beauty and strength. 

Allure X Serena Williams

Photo Credit: Tanya + Zhenya Posternak

On self-love:


“I think my mom instilled in us to be confident women, to really believe in ourselves, be proud of our heritage, our hair, and our bodies, she says. “That was something that was really important for her to teach us.”

On success:

“Venus and I started out being successful, continued to be successful, and we were also unapologetically ourselves, she shared. “We were not afraid to wear braids. We weren’t afraid to be black in tennis. And that was different.”

On beauty teachings she’ll pass down to her daughter Olympia:

“When I tell her she’s beautiful, I want to teach her that she’s beautiful from the inside,” Williams says. “Giving is beauty. Being kind and humble is the ultimate beauty.”

Click through for more stunning images from the spread, including Vernon’s edgy take on two-strands twists.

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About The Author

Tatayana Yomary

Tatayana is a fashionista obsessed with all things beauty, pop culture and style. Her work has appeared in Hollywood Life, Global Grind, IBT Media, Us Weekly and Sadiaa Beauty. Follow her on Instagram @machineguntatyy__ and Twitter @BabyfaceTatz. Be sure to check out her skincare blog @TheSkincareArsenal on IG!