I never thought I’d be writing about Tekashi69 on a Black hair and beauty site, but here we are. And, here is news that Tekashi69 just reneged on a contract with Fashion Nova for product mention and placement in his new single MAMA featuring Nicki Minaj and Kanye West.
According to TMZ, the rainbow-haired rapper inked a six-figure deal to deliver the following line in the song: “Splish splash Fashion Nova make that a** phat” and do product/logo placement in the video.
However, sources claim Nicki was none too pleased about being on a track with a brand repping her rap rival Cardi B and pulled a boss move to get the lyric changed.
The new line replaced Fashion Nova with Apple Bottom (do they still make clothes?) sometime after the initial teaser was dropped on Instagram. Now the video, which was supposed to feature a logo placement, has been put on hold after a shooting that took place during the video and, of course, Tekashi currently being in jail. Pure f*ckery.
To make matters worse, Fashion Nova apparently paid the FULL sponsorship fee upfront. TMZ reports that Fashion Nova has yet to demand their money back yet. Maybe they’re hoping that Tekashi will do a make good or maybe they just don’t care, seeing as how Cardi’s clothing collection sold out in five hours.
Either way, I’m stuck wondering why Fashion Nova would ever even consider partnering with Tekashi, why would they give him his entire bag up and if Nicki is really that damn petty to mess up someone’s money?