This Black-Owned Beauty Brand Made $1M In 90 Minutes

Talk about money moves. Cosmetics mogul Raynell “SupaCent” Steward is proof positive that small Black-owned beauty businesses are poised to take over the industry. 

The founder and CEO of The Crayon Case Cosmetics cleared $1M in sales in just 90 minutes during her epic Cyber Monday sale. At 10:13 CST, just 13 minutes into the sale’s launch she had cleared 10K orders.

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Its only 10:13 and we already at 10k orders. Keep blessing me lord ๐Ÿ™Œ๐Ÿพ๐Ÿ™Œ๐Ÿพ๐ŸŽ’๐ŸŽ’. @Thecrayoncase

A post shared by Wuzzam Supa (@supa_cent) on


By  11:41 CST, the New Orleans-native had posted a humble and inspiring IG video of her in tears after clocking a million dollar day in less than two hours. This record-breaking day (if not, it should be) comes less than two years after launching her viral brand of crayon-inspired makeup palettes and other nostalgic offerings.

Her palette launches, including fun crayon and school girl-inspired packaging, have been known to sell out in minutes, so selling out was not unexpected. But to push such high volume with quality product and rave reviews is to be commended. 

She has definitely come a long way from her hilarious (and NSFW) #StoryTimeWithSupa videos that had us cracking up.

Congratulations sis! Keep doing your thing!

About The Author

Stephenetta (isis) Harmon

Stephenetta (isis) Harmon serves as digital media director for Hype Hair and founder/Black beauty directory for Sadiaa Black Beauty guide, the premier directory Black-owned beauty brands.