This Black-Owned Beauty Brand Made $1M In 90 Minutes

Talk about money moves. Cosmetics mogul Raynell “SupaCent” Steward is proof positive that small Black-owned beauty businesses are poised to take over the industry. 

The founder and CEO of The Crayon Case Cosmetics cleared $1M in sales in just 90 minutes during her epic Cyber Monday sale. At 10:13 CST, just 13 minutes into the sale’s launch she had cleared 10K orders.

By  11:41 CST, the New Orleans-native had posted a humble and inspiring IG video of her in tears after clocking a million dollar day in less than two hours. This record-breaking day (if not, it should be) comes less than two years after launching her viral brand of crayon-inspired makeup palettes and other nostalgic offerings.

Her palette launches, including fun crayon and school girl-inspired packaging, have been known to sell out in minutes, so selling out was not unexpected. But to push such high volume with quality product and rave reviews is to be commended. 

She has definitely come a long way from her hilarious (and NSFW) #StoryTimeWithSupa videos that had us cracking up.

Congratulations sis! Keep doing your thing!

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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. she is a Black beauty editor; founder of Sadiaa, the premiere beauty directory for women of color, and editor for