Campaign Goes Viral For Showing Different-Sized Models Rocking The Same Looks

Photo Credit: PrettyLittleThing

Unless you’re really familiar with a brand, online shopping for clothes typically sucks. We have no clue what clothes look like off the hanger and the standard model rocking the ‘fit you’ve been swooning over has a body that looks nothing like yours. 

[SEE ALSO: Danielle Brooks Just Launched A New Fashion Collabo With Fashion To Figure]

Enter PrettyLittleThing, which has gone viral with its new fashion campaign for doing something we wish all brands did: showed models of different sizes rocking the same clothes.

While the glittery holiday campaign is fronted by Hailey Baldwin, the product pages show how the clothes look on standard-size model Agnes Pimentel and plus-size model Leslie Sidora.

Of course, social media was abuzz with the finding but also asked for even more representation — specifically women who are considered in-between.

ASOS also received some buzz this spring for showing how their clothes look on different body types — however, the brand used augmented reality technology to superimpose the clothing on women of three different sizes.

Either way, we’re glad to see more sizes repped and given the same screen time in mainstream fashion. And, we’re sure PrettyLittleThing is loving the extra promo. Shop the collection here (and save 30% until Midnight tonight).

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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. she is a Black beauty editor; founder of Sadiaa, the premiere beauty directory for women of color, and editor for