Unless you’re really familiar with a brand, online shopping for clothes typically sucks. We have no clue what clothes look like off the hanger and the standard model rocking the ‘fit you’ve been swooning over has a body that looks nothing like yours.
Enter PrettyLittleThing, which has gone viral with its new fashion campaign for doing something we wish all brands did: showed models of different sizes rocking the same clothes.
Of course, social media was abuzz with the finding but also asked for even more representation — specifically women who are considered in-between.
ASOS also received some buzz this spring for showing how their clothes look on different body types — however, the brand used
Either way, we’re glad to see more sizes repped and given the same screen time in mainstream fashion. And, we’re sure PrettyLittleThing is loving the extra promo. Shop the collection here (and save 30% until Midnight tonight).