Rihanna is once again changing the beauty game in her new cover spread for British Vogue’s September issue. This marks the first time in the UK glossy’s 100+ year history that a Black woman has covered what is considered the largest fashion issue of the year. In addition, it marks Editor-in-Chief Edward Enninful‘s first September issue that he has produced since taking the helm last August — and he did not hold back while working with Bajan beauty.
Their collaboration is everything we expected: avant garde, jaw-dropping and full of statement-making moments — from Rihanna’s eyebrows and floral crowns to a vibrant palette of taffeta, tulle and texture from such designers as Alexander McQueen, Prada, Noir Kei Ninomiya and her own SAVAGE X Fenty collection.
Lensed by Nick Knight, the entire spread was styled by Enninful and featured Rihanna’s go-to Yusef Hughes on hair. Her beauty look, painted by Isamaya Ffrench, is a striking combo of Geisha meets ’90s vibes with deep ombre red plum lips, piece-y fluttering eyelashes, blush pink eyeshadow and finely drawn, pencil-thin eyebrows.
Inside, Enninful talks diva-dom and diversity with the fashion icon, while also continuing his own goals of increasing the concept of beauty and representation — not just ethnicity, but also size and age.
He also praised her for her versatility as the reason for the cover.
“I always knew it had to be Rihanna,” said Enninful. “A fearless music-industry icon and businesswoman, when it comes to that potent mix of fashion and celebrity, nobody does it quite like her. No matter how haute the styling goes, or experimental the mood, you never lose her in the imagery. She is always Rihanna. There’s a lesson for us all in that. Whichever way you choose to dress the new season, take a leaf out of her book and be yourself.”
This is definitely a major fashion moment.