Fenty Beauty Hosts Pop-Up Series For New Moroccan Spice Collection

Fenty Beauty x Moroccan Spice Collection

Photo Credit: Courtesy

Rihanna is setting New York City ablaze with a three-day pop-up shop series celebrating her Fenty Beauty brand’s latest collection.

The beauty is basically setting up a full-on hookah lounge in celebration of her new Moroccan Spice fall 2018 collection which launches July 6. She kicked off the first pop-up shop yesterday (June 27) in Pennsylvania Plaza with a Moroccan spice market-themed event for beauty enthusiasts to shop the new collection and existing offerings.

View this post on Instagram

@duckieofficial and @priscillaono having fun with that #MOROCCANSPICEPALETTE at the #FENTYBEAUTYPOPUP 😍😍 Did you get yours??? If not, come thru tomorrow, 6.28 at Pearl Street Triangle or Friday, 6.29 at Seaport District!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on


Fenty Beauty global makeup artists Priscilla Ono and Hector Espinal and model friends, including Duckie Thot, were also on hand to demo the products. The lineup includes a $59 16-color eyeshadow palette with matte, satin, pearl and metallic finishes along with an eye primer ($22), an eyeshadow brush ($24), a blending brush ($24) and a “Cuz I’m Black” liquid eyeliner ($20).

If you’re in the NYC-area, you still have some time to visit the pop-up shop today at Pearl Street Triangle in DUMBO until 7pm. It will run tomorrow (June 29) at Manhattan’s Seaport District on Friday from 11am-7pm. 

About The Author

Stephenetta (isis) Harmon

isis is digital media director for Hype Hair and founder/Black beauty director for Sadiaa Black Beauty guide, the top hair and beauty directory for women of color.