Design Essentials President Wins ‘Business Of The Year’ Award

Cornell McBride, Jr

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Cornell McBride, Jr., Design Essentials president and CEO of its parent company McBride Research Laboratories, recently took home a “Business Of The Year” award during the 2018 Apex Business Awards event. The DeKalb Chamber of Commerce presented the award to Cornell on May 24 during its annual luncheon.

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The award honors companies for outstanding standards in business development, employee programs, business innovation and contribution to Dekalb County and the metro Atlanta area. McBride Research Laboratories won the award in the $10-20M revenue category.

McBride Research Laboratories Staff

McBride Research Laboratories Staff // Photo Credit:

The haircare entrepreneur comes from a family of hair care trailblazers, including his father who founded the multi-million dollar company and gained notoriety in the 80s’ with Sta-Sof-Fro — the first-ever Black hair softener on the market. Since becoming president in 2010, Cornell has helped grow the multi-million dollar company into a global force, including expanding Design Essentials hair care lines with offerings targeting naturally curly and kinky hair consumers. The company’s other haircare systems include Therapeutics Rx, Wave by Design and Colaura brands.

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