Carol’s Daughter is celebrating 25 years of giving us natural hair care life with a new campaign dubbed #NoApologies #BornandMade to empower and encourage individuality. Founder Lisa Price has come a long way from mixing up concoctions in her kitchen to growing into one of the most sought after hair care brands for Black women and beyond.
Highlighting some of her most coveted lines — including the Hair Milk, Black Vanilla and Almond Milk collections –, the new campaign takes to the streets of Brooklyn in homage to Lisa’s roots and to showcase natural hair and beauty influencers who have made their mark by celebrating their uniqueness.
Carol’s Daughter partnered with Brooklyn creatives, including advertising firm Laundry Services and spoken word artist Mahogany L. Brown who created original poetry for the visuals. The ten hair and beauty influencers tapped include Cynthia Andrew, Kokie Childers and Latonya Staubs.
“To celebrate 25 years, there was only one place to be, Brooklyn,” said Lisa in a statement. “I wanted to incorporate the magic, love and community of Brooklyn—the place my family and I call home—and where Carol’s Daughter was born. The goal was not only to celebrate the brand reaching such a significant milestone, but to also celebrate and continue to herald the power of women and who we were #BornandMade to be with #NoApologies. I am Lisa. I am unapologetically me. I was born and made to be Carol’s Daughter.”
Press play to watch the first video in the campaign and learn more about the #NoApologies movement by following @carolsdaughter on Instagram and YouTube or visiting the website at CarolsDaughter.com.