Longtime beauty staple African Pride just expanded its product offerings with a game-changing collection created specifically for naturalistas with coily, kinky textures. The new eight-piece Moisture Miracle collection combines the power of 10 ingredients, including seven which were sourced directly from Africa, to help keep tresses moisturized and manageable through the entire hair care and styling process.The all natural ingredients include Moroccan red clay, aloe vera, cacao powder, coconut milk, coconut water, honey and shea butter, along with flaxseed, baobab and coconut oils.
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“At African Pride, we understand that women with natural kinky, coily hair textures struggle with two main issues: dryness, which can make hair hard to style and maintain; and finding the right products that work for their unique hair textures,” said Kendria Strong, Director of Marketing, in a press statement.
“When developing Moisture Miracle,” Kendria continued, “we looked for quality ingredients that replenished, restored and retained a level of moisture that would provide kinky, coily hair textures with more manageability throughout the entire process of washing, styling and maintaining their hair.”
The collection includes a pre-shampoo, shampoo, conditioner, leave-in conditioner and cream, curling cream, hair oil and heat-activated masque. The products feature modern design packaging and are budget-friendly, retailing for $4.49 apiece. The entire collection is available now in select Walmart locations and in beauty supply stores nationwide. It will also be available at all Dollar General stores beginning in June.
Click through to get a closer look at each of the new products.