Nikia Phoenix has just added a new notch to her already impressive portfolio. The freckle-faced beauty, activist and founder Black Girl Beautiful has been tapped to serve as the official brand ambassador of hair care brand Smooth ‘N Shine.
“We’re super excited to have her,” Sina Hilbert, Smooth ‘N Shine associate brand manager, told Hype Hair. “We believe Nikia personifies what this brand is about — hair versatility and loving yourself uniquely as you are.”
Smooth ‘N Shine has recently come back into the spotlight with its new packaging and product lineup designed for straight and curly hair. As part of the relaunch, Nikia will be the face of on-site activations and digital campaigns — including CurlFest, ESSENCE and other events and festivals around the country. She will join celeb stylist Larry Sims who has served as the brand’s spokesperson and stylist for the past 10 years.
“When it comes to the talk and tone of the brand, you’ll see Nikia,” said Sina. “She’ll be there representing the brand and really speaking to what we’re doing with this relaunch and what we’re doing with the brand for the long term.”