Barbie has released 17 new dolls honoring historic and present day women role models just in time for International Women’s Day. As part of its Shero doll series, the brand is honoring 14 groundbreaking women with dolls in their own likeness. Featured women include Wonder Woman filmmaker Patty Jenkins, UK Boxing champ Nicola Adams and Italian soccer star Sara Gama.
The brand also debuted its new Inspiring Women doll line celebrating women whose historic contributions are still impacting the world today. The first three dolls feature NASA mathematician Katherine Johnson (the inspiration behind Hidden Figures), artist Frida Kahlo and aviator Amelia Earhart.
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” said Lisa McKnight, Senior Vice President and General Manager, Barbie in a statement. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
The Shero collection has previously honored such women as director Ava DuVernay, Olympic fencer Ibtihaj Muhammad and ballerina Misty Copeland. We’re hoping there will be enough demand to make them available for release like Ava’s was in 2015.
You can, however, buy the three “Inspiring Women” dolls as a full set for $80.99 or for $29.99 each. Once again, the honored Sheroes will receive their own one of a kind doll.
For more information, or for a close-up of each doll, visit barbie.com/rolemodels.