Diversity in the beauty industry has always been a controversial topic as the representation of talent within all races, skin tones and gender groups have failed to measure up–including people with various skin conditions. However, CoverGirl has decided to take a step in the right direction with heir newest muse: Amy Deanna, who makes beauty history as the brand’s first model with vitiligo.
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Amy stars in the latest installment for the makeup brand’s #IAmWhatIMakeup campaign series, featuring its CoverGirl TruBlend foundation. Instead of utilizing the foundation to even out her skin tone, the beauty embraces her uniqueness, showing the world that beauty comes in all forms.
“Vitiligo awareness is something that is very important to me,” she told PEOPLE in a recent interview. “Being given a platform to do so means so much. I welcome all appropriate questions about vitiligo. At the end of the day I am just like everyone else, I just happen to have spots. It’s a part of my identity, but it doesn’t define who I am … For there to be so many of us and so little representation, it’s truly disheartening. I work with CoverGirl; I’m a black woman; I have vitiligo. That is empowering.”
Amy joins an elite list of faces for the makeup brand including Ayesha Curry, Issa Rae, Queen Latifah, Zendaya and Rihanna. Reflecting back on some of her favorites representing inclusivity, the model shares the importance of finding beauty and confidence in your own skin and her hope to spread togetherness in the beauty space.
“The fashion and beauty industry sometimes feels like a private party that only a select few get invited to,” she tells People. “It’s very ‘you can’t sit with us.’ To me, that is not progressive. We have to be more inclusive. Diversity is important. Representation is important. Inclusivity is important—not just for people of different backgrounds and ethnicities, but also people of all sizes. That’s why I was so excited to partner with CoverGirl on this project. Beauty comes in all shapes, sizes, colors, etc. Let’s face it, together we are a mosaic—that in itself is beautiful. We should celebrate that.”