We’ve already been schooled on the power of the Black dollar. In 2017, we spent more than $1.3 trillion with more than $1 billion on hair and beauty, alone. But shopping Black is a whole other thing, especially when it comes to hair care. Even as we see an exponential rise in the number of Black-owned beauty supply stores, most of the beauty supply owners just don’t look like us.
While we make up more than 85% of total sales on ethnic hair and beauty needs, Koreans have maintained a stronghold on the beauty market since the 1970s. Not only has this created limited shopping options and bad shopping experiences (remember the girl that got choked out for eyelashes?), but also unique challenges for beauty stores when it comes to distribution and exposure. That means every dollar counts when it comes to shopping beauty.
One beauty supply owner is looking to raise awareness and help support Black-owned beauty businesses with the first-ever National Black Beauty Supply Week. Kay Davis, owner of Baltimore, MD-based Trufflebuttas Hair Emporium, has started the movement during Black History month with the official week running February 24 through March 3.
“One of the main reasons I [created this week] is because the majority of beauty supply businesses are primarily Korean-owned, but over 90 percent of the customer base are Black people,” Kay told Hype Hair. “It’s Black dollars that support this type of business, yet we only have three percent ownership. So, this is definitely about supporting Black-owned businesses and redirecting the Black dollars back to the Black community.”
We are definitely here for this. Shopping black isn’t alway just about the dollars but about helping to create community. Besides, doesn’t it just feel good to shop where people actually understand your hair and beauty needs?
To get in on the movement, simply shop your local Black-owned beauty supply store and post a pic on social media with #BBSW2018. You can also grab a swag bag and discounts at a select list of participating locations throughout the country. Visit thepledge.shop or their Facebook page for the official list or to get your business listed.