Pat McGrath Is Upgrading The Lip Balm Game With ‘Lip Fetish’

Pat McGrath X Lip Fetish Balm

Everything Pat McGrath touches turns to gold (or some form of shimmery glitter.) For years, the legendary makeup artist has luxed up lippies and eyeshadows with her own special blend of pigmented and glittery offerings. When she took them from the runway to our homes, we shut down websites and sold full collections in minutes to get our hands on these magically packaged offerings.

[SEE ALSO: Pat McGrath Named Beauty Editor-At-Large For British ‘Vogue’]

Now, Pat McGrath is proving that she can even turn lip moisturizing into in an event all its own with Lip Fetish. The translucent lip balm promises to moisturize, protect and prime lips with anti-aging and antioxidant ingredients and comes encased in a lacquered white and gold version of Pat’s signature lipstick bullet.

Lip Fetish drops Thursday, January 4 at 12 NOON EST on and will cost a pretty penny, retailing for $38. That may seem like a lot just to prime your lips, but we foresee it being this season’s moisturizing must-have.