Aja Naomi King Is The Newest Face Of L’Oréal Paris

Aja Naomi King X L'Oréal Paris

Photo Credit: Paola Kudacki/ L’Oreal Paris USA

Breakout actress Aja Naomi King is now a L’Orealista! The How To Get Away With Murder star is continuing her star glow-up as the newest face of beauty giant L’Oréal Paris. She joins an esteemed list of celebrity spokespersons, including Jennifer Lopez, Lila Kebede and Eva Longoria.

[SEE ALSO: Get Into Aja Naomi King’s Classic Hair Slay]

In her new role, Aja will star in various hair, skincare and cosmetics campaigns across television, print and digital beginning in early 2018. Her first campaign, for the brand’s True Match Lumi Glow collection, will kick off in early 2018. Aja will also serve as a presenter at L’Oréal Paris’ Women of Worth celebration on December 6, 2017.


Speaking on her new role, Aja recalled watching how much her enjoyed the makeup process which inspired her own love for makeup.

“Makeup became my armor growing up,” explained Aja. “It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted. To now represent L’Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth.”

And her, glow-up, doesn’t stop there! After receiving critical acclaim for her role in the groundbreaking film The Birth of a Nation, Aja is currently set to star in two 2018 releases, The Upside and A Girl From Mogadishu.

Use ← → to browse

About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. founder of Sadiaa and editor for HypeHair.com.