Former Love & Hip-Hop New York reality star Rah Ali is expanding her beauty empire with a new gig. After gaining notoriety as a “stiletto expert” for the likes of such celebs as Kim Kardashian, Wendy Williams and Shaunie O’Neal, she is now bringing the drama to hair as the new face of White Label Hair.
The entrepreneur was recently named brand ambassador for the extensions brand and is now starring in its newest campaign collection, rocking lengthy bundles of both Brazilian wave and bone straight looks.
While it’s one thing to star in a campaign for a brand, it’s another to actually put your reputation on the line. When asked by an Instagram follower whether she actually swears by and rocks the hair, she responded yes.
“You really just asked me to SWEAR about some BUNDLES 😩☺️! You guys don’t play fair at all lol…..but thank God I do. Honestly, really I do,” wrote Rah on Instagram.
She also shared via a press statement that she has been rocking the hair for nearly a year.
“I’m so excited about the look and feel of White Label Hair. It feels good to be recognized and asked to represent the company as their very own lead brand ambassador,” she said. “We’ve got some pleasant surprises coming up for all my beauties out there, so keep watching.”
Rah isn’t the only celeb we’ve seen rocking the hair. Teyana Taylor has been spotted in the brand’s extensions several times, including her Janet Jackson-esque look at the 2017 VMAs and in a white hot platinum blonde unit during New York Fashion Week.
Cheers to Rah on the new partnership!