Rihanna‘s Fenty Beauty is officially here and we are low-key obsessed. After nearly two years of development (and major social media teasing), Rihanna launched the collection Thursday night via a Facebook Live stream from Brooklyn, NY. We can now officially shop the 91-piece collection which is all about the face: how to match it, matte it, glow it and slay it!
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The line includes a primer, a diverse range of shades of foundations to match damn near all skin tones, a universal blotting powder and a glorious highlighter compact. There are no lip and eyeshadow offerings yet, but, there is an amazing Gloss Bomb Universal Lip Luminizer that delivers a shimmery bronze gloss finish. The collection also includes foundation and highlighter brushes and must-have tools, including self-cutting rolling, we mean, blotting papers.
The collection comes through a partnership between Rihanna and Sephora’s indie label, Kendo Brands, which also houses Kat Von D and Marc Jacobs Beauty. Rihanna, herself, has been very hands on in the line’s development and creation, seeking to create a line of “beauty for all.”
”The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for,” she told BAZAAR.com. “I didn’t care how long it took, I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that.”
This is quite clear with the Pro Filt’r Soft Matte Longwear Foundation which comes in 40 different hues featuring warm, cool and neutral tones. The packaging is super chic, designed in a neutral blush pink palette wth hexagon and angled shapes for an elegant, yet fashion forward touch.
Click through to get a closer look at the full Fenty Beauty By Rihanna collection that is available right now at Fenty Beauty, Sephora and Harvey Nichols.