New Dove Study Reveals Hair Is Key To Men’s Identity

Dove Men+Care

Hair isn’t just a “woman” thing. Men focus on hair as much as we do — especially how to keep it and how to groom it. Don’t believe us? The men’s aisle is chock full of beard and grooming product launches, subscription boxes and men-only hair and skin care lines. Now, a new study from Dove Men+Care line is revealing actual insights from real men about their hair habits.

Teaming with W. Kamau Bell, comedian and host of CNN’s United Shades of America, the brand surveyed men from all 50 U.S. states this summer get their take on all things hair (including who has the best). Turns out they are just as focused as we are on getting healthier, stronger hair.

W. Kamau Bell Discussing Dove Men+Care

W. Kamau Bell // Photo Credit: Monica Schipper/WireImage

The study showed that men (6 in 10) want thicker, healthier hair, with 8 in 10 men believing their hair is a personal reflection of their style and masculinity. One in 5 men actually said they would give up drinking for a month to get stronger, healthier hair and 1 in 3 admitted to wishing they had hair like one of their friends. But, no matter how healthy the hair, 7 in 10 just wish that ever-trending man bun would disappear.

As far as products go, 60% of all men reported that style their hair everyday with some sort of hair gel, spray or pomade. 

“I never knew guys cared, or thought, as much about their hair as I did,” said Kamau. “Hair is a big part of my identity and the Census really proves how, as a culture, guys are putting an importance on the look and style of their hair. It’s been really interesting for me to explore. I was surprised that men from all walks of life held hair in such a high regard, and yet reflect their identity through hair in many different ways.”

About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. she is a Black beauty editor; founder of Sadiaa, the premiere beauty directory for women of color, and editor for