In the latest case of exasperating news regarding Black women and our highly criticized (yet, often copied) hair, lifestyle and fashion website POPSUGAR has committed the ultimate no-no and folks are calling them out on their BS.
The site recently partnered with haircare brand OGX to produce sponsored hair content and one article completely misses the mark. Titled “These 3 Women Are Making a Serious Case For Rocking Your Natural Hair”, the article challenged readers to embrace their hair and “rock a style that works with your natural texture, not against it.” But, it failed to feature a single woman of color.
Instead, they opted to showcase three White POPSUGAR staffers wearing their “natural” non-kinky hair while giving “tips for showing off their unique hair texture.”
Even more insulting was that none of the women had anything close to what we consider to be natural hair. The featured staffers’ woes were all about frizzy, thick or wavy hair, which we all know do not necessarily mean natural hair.
And, as you can imagine, social media was not pleased.
“So, @POPSUGAR is just going to hijack the phrase “natural hair” and make it solely about ww?” wrote Twitter user xSimoneWilde. “That term has been used specifically for women of color because wearing natural hair is a sense of pride. Due to constant ridicule,” chimed in MalyndaHale.
The natural hair movement has seen a beautiful boom for women of color to embrace their kinky curly coils. For the site and the brand to discredit such a practice of self-love and undermine Black women, in particular, when we’ve been told our hair isn’t good hair or professional enough, is a serious travesty.
Since the article went viral for all the wrong reasons, the site has changed the offending title to “These 3 Women Are Making a Serious Case For Not Processing Their Hair”, but is that really enough?
Seriously, POPSUGAR and OGX have got to do better.