Creme Of Nature is proving once again why it’s at the forefront of natural hair care with its latest launch. The hair care brand just added a series of must-try products to its Argan Oil from Morocco line that are changing the natural hair game.

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Loaded with nourishing fatty acids, Vitamin E and antioxidants, argan oil is proven to strengthen and moisturize hair and the line is taking full advantage of it with its new Flexible Styling Snot Gel (not that snot), a sweet-smelling Apple Cider Vinegar Clarifying Rinse and a Moisture & Shine Curl Activator Creme that won’t leave a trail of grease behind. 

The brand even refreshed the entire line’s packaging design to reflect how the products work. “We listened to our consumers who said “tell us what it [the product] does and who it’s for,” said Creme of Nature’s Vice President of Marketing Jolorie Williams.

 Click through to check out all the details on the new offerings.