Barbie just got a body (and beauty) makeover and the little girl in me is all too excited! This morning, Mattel’s iconic brand took over social media with its own TIME cover and the announcement of three new body types to better reflect girls (and women) everywhere.
Channeling the real-world looks of women, the doll now comes in curvy, petite and tall in addition to its original size. In all, there will be 33 new dolls added to the Fashionista line featuring seven skin tones and 14 face shapes, as well as new eye colors and hairstyles. The dolls will also have a more realistic flat foot instead of Barbie’s signature heeled-foot.
While, we have been given glorious one-offs like Ava Duvernay director’s doll and a faux-loc’d Zendaya, this is arguably the biggest step the brand has taken to reach a more diverse audience. Barbie’s lack of diversity has long been a point of contention in Black and other ethnic communities. Since the 1950’s, though Barbie has had nearly 200 careers in her lifespan, she has not looked like or resonated with darker shades, fuller figures or textured heads.
“We are excited to literally be changing the face of the brand,” said Evelyn Mazzocco, global general manager for Barbie. “These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”