Birchbox Creates Makeup Line Suited For Working Out

Photo Credit: Birchbox

Photo Credit: Birchbox

Birchbox is breaking the biggest beauty rule of all. You know, your mother always warned you that makeup plus the gym don’t end well. However, for those ladies who feel the need to rock a naturally fierce face to the gym, the beauty subscription box has created a makeup line with you in mind.

“We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty — high-performance products that help you look your best, without trying too hard,” Katia Beauchamp, Birchbox co-founder and CEO told Instyle.

Titled Arrow, the line contains a slew of beauty basics, which are light enough yet high-performance. For those courting the makeup line, you can purchase a cheek tint, lip balm, deodorant, makeup bag, and a gift set containing all of the above for just $36 — the rest of the products are as inexpensive as $9. According to Instyle, “the lip balm and cheek tint in particular impart a super-subtle effect that doesn’t look out of place if you decide to wear makeup to the gym, considering they’ve been formulated to enhance your appearance during and after physical activity.”

Birchbox plans to expand the line with more products including mascara, tinted serum, cleansing cloths, and brow gel. Will you be testing out Arrow at your local gym?