Okunfulure founded YummyHair five years ago to satisfy her own passion for hair and a need for a more flexible schedule.
“It all started with my love and passion for hair, and after starting the hair line, I quickly saw that customers loved the product,” said Okunfulure. “So I decided to take it up a notch! But I never would’ve thought I would have a career out of it. I didn’t go to school for hair, and I am not a hairstylist — just a woman who had a vision and a passion and decided to act on it, and work within the beauty industry.”
The luxe brand offers virgin hair on wefts as well as lace and silk closures, with claims that the cuticle layers on each bundle face the same direction from root to tip. This is supposed to ensure that the extensions behave and lay similar to hair growing out of the scalp. It also reduces matting, tangling and extreme shedding.
“We are very involved in the production process – we actually travel to get the product from the source,” said Okunfulure. She said the hair is sourced with no middle man and wefted in the US.
The brand has recently opened up a boutique in Dallas, located at 955 E. Campbell Road and is looking to expand its reach even further with pop-up shops around the country.