Hair brand YummyHair Extensions has gone beyond selling weaves to connecting hairnistas with the ultimate beauty experience. The Dallas-brand is traveling the country, hosting a series of Pop-Up Shops showcasing the line, as well as featuring hair and beauty experts, product demonstrations, hair giveaways, goodies and lots more. Since kicking off this summer, the series has hosted events in Los Angeles, Maryland and New York.
Led by founder Yummie Okunfulure, the luxe brand has amassed a large and loyal clientele list, including such celebs as Kelly Rowland, Kelis, Angela Bassett and Tweet.
“The love that we have received from customers has been incredible,” said Okunfulure, “because people appreciate quality.”
That support has been apparent at every event, where they’ve packed host venues with lines down the block to join the experience.
Kiara Dinae, who attended the pop-up shop in Maryland was one of hundreds who came out in support. “I had such a good time,” she gushed. “I learned a lot of beauty tips and also purchased a bundle of [deep curl] Yummy Extensions hair. I love the luminous volume and texture and cannot wait to get it installed!”