Ledisi and her locs are making strides by becoming the Design Essentials’ first Natural Beauty Ambassador. As Ledisi continues her music tour, “Intimate Truth” tour, she will now also travel as the face for Design Essentials’ new campaign “DE Heart Ledisi.” With this campaign, Ledisi can connect with her fans through hair thanks to Design Essentials Natural Mobile Salon. The mobile salon will stop at select locations during the tour to offer “Moisture Makeovers.” For 15 minutes professional stylists will give fans a curl consultation, dry styling services and product recommendations from the Design Essentials Natural collection. Plus, 10 lucky attendees from these events will win tickets to see Ledisi perform live in concert along with backstage access for a private Meet & Greet with Ledisi herself.
The company chose her because of her “relatable song lyrics and transparency regarding life lessons along with her status as a natural hair icon.” The company’s vice president of marketing, Taydra Mitchell-Jackson, spoke highly of their partnership because she feels Ledisi’s beauty regimen embodies both “versatility and hair health.”
“We were already huge fans, but when we found out how much she loved Design Essentials® products, we knew she would be the perfect ambassador to share her joy,” said Jackson.
Ledisi also shared her excitement about this partnership since she’s been a loyal consumer of the brand for four years and has been “sharing how great Design Essentials Natural is with my friends and fans on Instagram and Twitter.”
“When I have to be on the road and on camera, after a full show or signing CD’s, then appearing on a morning show, the Honey & Shea Edge Tamer helps me get camera ready,” said Ledisi on DE’s products. “I love the Twist & Set Setting Lotion because it’s the only thing that makes a nice curl and is light enough that my hair still bounces. And because locs get dry, my stylist Michelle recommends I use coconut oil for moisture. With Design Essentials Natural’s new Coconut & Monoi line, I’m able to get that moisture in multiple forms, from the Deep Moisture Oil Treatment to the Intense Shine Oil Mist.”
If you want to get in on the natural beauty action with Design Essentials® and Ledisi, check out her tour dates here.