Dove launched new campaign “Love Your Curls” to praise all curly-haired women. According to their data, one in three women in the US have curly hair but only four our of 10 girls with it actually like their curly tresses.
In their nearly three-minute ad, the beauty brand features young girls talking about how much they hate their hair. “It doesn’t really feel good to have curly hair, I tried to make it straight, but it doesn’t work.” So they combat their feelings with a positive song, dancing happily with family and friends and Dove products.
Press play to watch their ad to promote curly-hair love.