Fros & Beaus Brings Love of Naturals Front and Center

frosandbeaus-hypehair6Believe or not, men are a large part of the ongoing natural hair conversation. DMV-based multi-textured naturalista Joiya has created Fros & Beaus – an Instagram-centered platform (for now) that celebrates natural women and the men who love them – to continue the talking point. “To be honest, a lot of Fros & Beaus is for the men,” she says. “These are the leaders who are actually acknowledging the women in their natural states, in their natural hair, and loving them regardless of their hairstyle.”

Not to mistake a women-centric trend for a males-only issue, Fros & Beaus seeks to encourage and support both men and women to move the dial on society’s beauty standards spectrum. “There’s so much influence in the media and in music to dictate how men should like their women and what their women should look like, so a lot of men forfeit going forward with women that they may actually like because their buddies might not like them.”

It’s no secret that mainstream images that define beauty are often saturated with caucasian characteristics, which becomes a marker for a lot of what men seek in a partner. Although we’re moving closer to textured styles on a grander scale (see: Lupita Nyong’o and Solange), wide acceptance of kinky hair, especially in the areas of partnership, is still something to be obtained. However, a brand that champions self-love, the attractiveness of it and education of textured tresses is a great avenue to drive natural visibility to even greater heights. – Niki McGloster


Hype Hair: What was the inspiration to start Fros & Beaus?
Joiya: It started with me sending a text to a friend. In reality, it’s just an extension of my own natural hair journey, me wanting to find a way that I could contribute to the natural hair community in more ways than just doing styles and sharing them on my Instagram page. I want to change the perception and ideologies surrounded around natural hair and also change the idea that natural hair is unattractive, because that is something that a lot of women and men think.

HH: Not-so-great experiences with men when going natural aren’t rare, mainly because men don’t understand the process. What have been your experiences in that area?
J: They don’t get it. But at the same time, they want women to be natural [laughs]. Men say things like, “Oh, if I knew your hair was that long,” and then they’re in your face because they’re obsessed with long hair or having your hair a certain way. Men have a misconception about what it is to naturally accept yourself. There’s just as much room for them to grow in that area as it is for women to grow. Why are you so concerned about what a woman is doing with her own hair anyway? Men should be less concerned about what’s on a woman’s head than they should be about what’s in her head, you know?

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About The Author


A New York-based editor who's currently transitioning her hair to natural. Protective styles have now replaced all of her best friends...