Wella Offers Education Through ‘RepHAIRations’ to Heal the Industry

RepHAIRations
Brand courtesy

On Monday, August 31, Wella will partner with Keya Neal as the title sponsor for a “RepHAIRations” digital event. The aim is to repair a damaged industry through education for all hairdressers on all hair textures.

Black and white artists and educators will be leading the seminars, with focuses on how to cut, color, care and style all hair types.

Each ticket purchased will award a complimentary ticket to a person of color, and all proceeds will be donated to the Until Freedom, Cantrice Jackson’s Harriet Dream and The Black Student Relief Fund.


Sessions for the special event include the following:

1:15 – 2:05 Diane Stevens (Nioxin) – The Art of Curly Hair

There is a new movement in cutting & styling curly hair! Diane will focus on three important curl-keys:

  • Key #1 – proper consultation,
  • Key #2 – understanding curl patterns
  • Key #3 – shape /cut & style

2:05 – 2:55 Omar Antonio (Sebastian Professional) – Cutting Techniques

Follow step-by-step as Omar showcases some of his favorite cutting techniques. He will demonstrate creative techniques such as skimming, deep point cutting and filtering. Watch as he creates amazing transformations using various Sebastian finishing products to showcase the versatility of his haircuts.

2:55 – 3:45 Briana Cisneros (Wella Professionals) – Lighten It, Twist It And Reverse It

Unlocking the steps to achieving that perfect balayage blend when lifting hair to its lightest potential. Briana will cover Foilayage techniques that take into consideration all things like hairlines, growth patterns, texture, density, elasticity and more. She will reveal some of her favorite toning tricks along with some go to formulations and how to make it suitable for your client. 

3:45 – 4:35 Oliver Adams (Clairol Professional & Wella Color Charm) – The Art of Textures & Tones

Oliver will explore how to create perfect blondes and reds on muticultural textures.

For more information and to purchase tickets, visit https://probeauty.wufoo.com/forms/rephairations/