Haircare brand The Doux is looking to serve up poppin’ curls this summer with its latest launch. It just debuted the Big Poppa Curl Defining Gel this month with a humidity-resistant formula designed to beat frizz while giving you long-lasting, flexible hold.
The Black-owned brand’s entire lineup works great on textured hair, including those in transition and the tightest of kinks and curls. This new offering is no exception, promising to help you serve up your best wash-n-go, twist-out, or braid-out without flaking or crunching.
The new Big Poppa Curl Defining Gel retails for $12.99 and is available at The Doux. Press play below to watch founder Maya Smith put it to work.