The Doux Just Added A Curl-Defining Gel To Its Lineup

The Doux X Big Poppa
Photo courtesy brand

Haircare brand The Doux is looking to serve up poppin’ curls this summer with its latest launch. It just debuted the Big Poppa Curl Defining Gel this month with a humidity-resistant formula designed to beat frizz while giving you long-lasting, flexible hold.

[SEE ALSO: Watch The Doux Founder Maya Smith Show Us How To Slay Our Next Twist-Out]

The Black-owned brand’s entire lineup works great on textured hair, including those in transition and the tightest of kinks and curls. This new offering is no exception, promising to help you serve up your best wash-n-go, twist-out, or braid-out without flaking or crunching.

The new Big Poppa Curl Defining Gel retails for $12.99 and is available at The Doux. Press play below to watch founder Maya Smith put it to work.

About The Author

Stephenetta (isis) Harmon

Stephenetta (isis) Harmon is founder/Black beauty directory for Sadiaa Black Beauty guide, the premier directory Black-owned beauty brands, and former digital media director for Hype Hair.