SheaMoisture and BROWN GIRL jane Partner for #BlackGirlSwap Initiative

Black girl working at laptop
Photo by Andrea Piacquadio from Pexels

SheaMoisture and BROWN GIRL jane have joined forced to jumpstart an expansion of #BlackGirlSwap to further support Black-owned beauty and wellness brands.

The partnership will invest $250,000 into a grant fund and provides mentorships to the recipients from industry experts. “Our partnership with BROWN GIRL jane comes from our shared mission to support and uplift Black-owned businesses,” says SheaMoisture CEO Cara Sabin, in a press release.

#BrownGirlSwap will consist of five verticals to reach their goal of reinvesting into communities. One will be to amplify, by using SheaMoisture and BROWN GIRL janes’ platform to highlight young start-ups. Another will be to fund – in which the two brands will support the grants while also giving the grantees mentorship opportunities. Recipients will also be able to attend the Black to Business Summit virtual bootcamp and networking events in efforts to empower Black beauty and wellness creators. Next, the collaboration will continue to support diversity by welcoming various beauty professionals through their paid internship for Black college students. And for the last vertical, the partnership will swap-align with the #BlackGirlSwap pledge all across social media to inspire customers to swap out some of their must-have products for Black women-owned brands.


“This collaboration will bolster and create space for so many emerging brands and, in turn, do far more than cutting a check,” says Tai Beauchamp, Chief Brand Officer of BROWN GIRL Jane, in a media statement.

#BlackGirlSwap will create ways to inspire, uplift and empower young Black business owners across the world. Spread the word and support by following @itsbrowngirljane and @sheamoisture on Instagram and go to browngirljane.com/swap to learn more about the Black to Business Summit.

About The Author

Candace Smith

While studying fashion marketing at The Art Institute of Charlotte, Candace landed her first job as a beauty consultant for Ulta Beauty. There, she earned her informal education in hair and beauty. Now, she is the advertising manager for the multicultural beauty trade publication, OTC Beauty Magazine. She loves to share tips and help fellow beauty lovers stay on top of the current hair and beauty trends.