Influencer Jackie Aina to Executive Produce and Star in ‘Social Beauty’ Documentary

Jackie Aina X 2018 People's Choice Awards
Photo Credit: Rob Latour/REX/Shutterstock

As if Jackie Aina doesn’t have enough on her plate, the beauty guru shows no signs of slowing down. Word on the street is Jackie is set to executive produce a feature-length documentary about Black women creating social change through beauty called Social Beauty.

She is set to join some of our favorite social media influencers in efforts to expose the lack of diversity and change mainstream beauty standards created by the industry since the beginning of time. It will also include conversations with brand executives, beauty editors and celebrity makeup artists to explore the huge impact that influencers have had on switching up the way the industry sees beauty.

Jackie kick-started her career back in 2009 as a YouTube beauty influencer, and since then, her following has grown tremendously. With almost four million YouTube subscribers and 1.6 million Instagram followers, she felt the need to show the world that social media influencers are more than just pretty faces.

“I’m so excited to be a part of something that shows our impact as Black women in beauty,” said Jackie to the Hollywood Reporter. “I hope through this project, people will see that so many of us are passionate, multifaceted, and more than what you see outwardly. It is an honor being a part of a community that encourages so many of us to believe in ourselves and to look and feel beautiful even when often times the media encourages otherwise.”

Social Beauty will feature popular influencers such as Alissa Ashley, Cydnee Black, Nyma Tang, Shalom Black and Whitney White, as they discuss how they’ve managed to turn hobbies into successful entrepreneurial careers all while facing adversity from the unfortunate standards set within the beauty industry.

According to The Hollywood Reporter, Jackie would be working alongside actress Andrea Lewis (Degrassi: The Next Generation), director Kwanza Nicole Gooden (Centric’s Being) and Emmy-nominated producers CJ Faison (Giants) and Takara Joseph (Giants and Project Involve Fellow) for this documentary.

The documentary is set to start filming this fall. We will definitely be tuned in once it hits the small screens, the beauty biz is about to make a major shift after this one!

About The Author

Candace Smith

While studying fashion marketing at The Art Institute of Charlotte, Candace landed her first job as a beauty consultant for Ulta Beauty. There, she earned her informal education in hair and beauty. Now, she is the advertising manager for the multicultural beauty trade publication, OTC Beauty Magazine. She loves to share tips and help fellow beauty lovers stay on top of the current hair and beauty trends.