Gabrielle Union Relaunches Hair Care Line For ‘Flawless’ Tresses

Gabrielle Union Flawless
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Gabrielle Union has never been afraid to experiment with her hair. From donning her natural curls to rocking geometric shapes or waist-length braids, the actress never ceases to amaze us with her hair moments. So when we caught wind that Gabrielle was going to be relaunching her product collection, we couldn’t have been more thrilled.

Today, the producer and New York Times best-selling author announced the relaunch of her hair collection for textured hair, Flawless By Gabrielle Union. The new collection includes 11 products, with each item being affordably-priced between $4 – $10.

“This collection is very important to me because I fully encourage self-expression and authentic ownership of personal style,” said Gabrielle in a press release. “Wanting to try different hairstyles as a component of that shouldn’t mean compromising the health of your hair, nor breaking the bank with expensive products. We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity.”


As a majority Black-owned business, Flawless was created alongside longtime friend and celebrity hairstylist Larry Sims. This was a great collaboration, as Larry’s extensive knowledge of textured hair and natural ingredients was the foundation for the revamped collection. The new line focuses on hydration for the hair and scalp and is enriched with moisturizing and protein-rich ingredients like Brazilian Bacuri Butter, Coconut oil, Biotin, Amazonian Pequi Oil, Himalayan Moringa Oil, Rice Oil complex, Lilac Leaf extract and African Shea Butter.

“I’m proud of this collection because we were intentional about crafting a line that is versatile enough to provide solutions for all style choices,” said Larry in a press release. “From curls, waves, and coils, to heat styles, braids, wigs, and weaves, there is a Flawless product to support your hair’s needs for brilliance, health and beauty.”

This isn’t the first time we’ve heard of Gabrielle’s hair line. In 2017, the entrepreneur launched Flawless while she privately underwent in vitro fertilization therapy. Unfortunately, she suffered severe hair loss as a common side effect of the treatment. So she and Larry worked to restore her hair to health and used this trying time as the inspiration behind the relaunch.

Flawless - 3 Minute Restoring_Conditioner - Hero Product
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The 11-product collection has a little something for every texture and is designed to create your own custom regimen. The line includes:

• Flawless by Gabrielle Union Hydrating Detangling Shampoo ($10; 8 oz.) – Infused with Brazilian Bacuri Butter, Rice Oil Complex and Acai Palm Oil to gently remove dirt and buildup without stripping hair of natural moisture.

• Flawless by Gabrielle Union 3 Minute Restoring Conditioner ($10; 8 oz.) – Infused with Brazilian Bacuri Butter, Olive Oil, and Castor Seed Oil, to instantly replenish moisture, repair damage, and protect against future breakage.

• Flawless by Gabrielle Union Hydrating Co-Wash Cleansing Conditioner ($10; 8 oz.) – Infused with Coconut Oil, Castor Seed Oil and Shea Butter to gently remove dirt and product buildup while nourishing & conditioning hair.  

• Flawless by Gabrielle Union Repairing Deep Conditioning Masque ($10; 8 oz. and $4; 2 oz. Foil Packette) – Infused with Biotin, Coconut Oil Creatine, and Rice Oil Complex to deeply penetrate the hair to help restore and rebuild strength while repairing damage.  

• Flawless by Gabrielle Union Detangling Leave-In Conditioner ($10; 8 oz.) – Infused with Brazilian Bacuri Butter, Coconut Oil & Shea Butter to detangle, hydrate and soften hair. Biotin and Creatine help to rebuild damaged hair.

• Flawless by Gabrielle Union Restoring Exotic Oil Treatment ($10; 8 oz.) – A versatile, lightweight oil treatment formulated with an exotic oil blend to restore intense hydration, nourish the scalp and protect against heat damage.

• Flawless by Gabrielle Union Scalp Soothing Tonic ($10; 4 oz.) – Infused with Aloe Vera Extract, Rice Oil Complex & Peppermint Oil to help soothe itchy scalp and reduce irritation and inflammation from protective styling.  

• Flawless by Gabrielle Union Defining Curl Cream ($10; 8 oz.) – Infused with Brazilian Bacuri Butter, Olive Oil, and Castor Seed Oil, to instantly replenish moisture, repair damage, and protect against future breakage.

• Flawless by Gabrielle Union Smoothing Blow Dry Cream ($10; 6 oz.) – Infused with Brazilian Bacuri Butter & Rice Oil Complex to smooth hair, tame frizz and protect against heat. Lilac Leaf Extract adds strength and brilliant shine.

• Flawless by Gabrielle Union Shine Enhancing Heat Protection Spray ($10; 8 oz) – Infused with Rice Oil Complex, Passionfruit Seed Oil and Acai Palm Oil to protect hair from heat styling damage. Lilac Leaf Extract delivers lightweight shine while preventing future damage.

• Flawless by Gabrielle Union Hydrating Curl Refreshing Spray ($10; 8 oz.) – Infused with Passionfruit Seed Oil and Rice Oil Complex for ultimate hydration and to add shine and revive curls. The hydrating refreshing spray also gives hair a boost and helps extend wash days.

The collection will be exclusively available on amazon.com starting on August 3. For more information, visit flawlesscurls.com, and follow @flawlessbyGU for Flawless by Gabrielle Union events and updates.