Diversity has become a hot topic in the beauty world over the last couple of years. Beauty influencers and tastemakers have long been calling for inclusivity, but some brands were already ahead of the wave. Case in point: Iman Cosmetics.
Iman Cosmetics, founded by supermodel extraordinaire Iman Abulmajid, has long championed the importance of diversity within its company since its start in 1994. In an Instagram post, the supermodel went into detail about the state of diversity before the development of Iman Cosmetics and how she used her brand to fill the gap for Black women in the beauty industry.
“It was more than foundations and powders for me; it was appealing to a deep psychological need that I think all Black women needed at that time: To be told that they were beautiful, invited to sit at the table, and courted in high style: women of all skin tones want to look good when they rule the world,” Iman shared.
She also highlighted the nature of the business for a Black model like herself, who often experienced discrimination from makeup artists at photoshoots. “‘Did you bring your own foundation,'” she shares. “And we all knew what that meant. ‘There are no foundations for your skin tone.’ Ouch! This is not the uniqueness I was going for.”
While many brands are jumping on the diversity bandwagon, it’s important to pay homage to brands like Iman Cosmetics that set the tone.
So, of course, when it was time to take on the #PullUpOrShutUp challenge, Iman had no reservations about sharing her company’s demographics. Iman Cosmetics has a staff of 100% women in which 85% are Black.
Sure, there is no denying that brands across the board are taking strides to become more diverse, but the important question that need to be answered iSure, there is no denying that brands across the board are taking strides to become more diverse, but the important question that needs to be answered is, “Will it all last?”
What say you? Do you think that beauty brands will continue their pledge to diversity? Let’s discuss in the comment section below.