74th Annual Bronner Bros. Cancels August 2020 Beauty Show Due to COVID-19

A New Digital Experience

COVID-19 has had a particularly devastating impact on the Black beauty industry. Multicultural barbers and stylists represent nearly 25% of all cosmetology professionals in the US and contribute to the textured haircare category’s estimated annual economic impact of $2.51 billion. According to a 2019 Nielsen Report, African Americans also account for nearly 86% of the total spend in the ethnic hair and beauty aids category.

With the help of innovative technology, Bronner Bros. will be offering an exclusive digital experience designed to meet the needs of the multicultural beauty industry. The core of the virtual Bronner Bros. Show will be education and networking between stylists and brands. Other features include the opportunity to:

  • Connect: A digital market will be available to exhibitors and buyers, where they can preview live demos of new products and services for sale
  • Elevate: Advanced educational classes on cut, color, weaves, natural haircare and other techniques, all presented by leading master instructors
  • Learn: A series of webinars on topics such as financial health, how to safely re-open your salon or barbershop, how to disaster proof your business, and maintaining your health behind-the-chair
  • Showcase: A hallmark of BB Shows, competitions will be live-streamed in an exciting and fun display of the industry’s top talent

Check back at HypeHair.com for more on this developing story.


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