App Cherie Launches $100K Future Beauty Fund To Support LA-Based Beauty Businesses

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As funds for the CARES Act and other government programs meant to support small businesses during coronavirus closures dry up, many local efforts continue to rise up. The latest is beauty app Cherie which has launched a $100K effort to support LA-based beauty businesses.

[SEE ALSO: Here Are Some Resources For Hairstylists & Other Beauty Pros Affected By The Coronavirus Shutdown (UPDATING)]

The first part of the Future Beauty Fund will provide 10 small beauty businesses $5K each based on reader nominations and votes. Businesses have until May 10 to enter and receive votes.

In addition, 50 licensed beauty professionals will be paid up to $1,000 each to serve as beauty experts and create content on the site.

For more information on how to enter or vote for your fave LA-based business, head on over to