Grind Pretty Is Hosting A Virtual Pop Up With Amara La Negra This Saturday

Amara La Negra X Grind PRett
Photo Credit: Drea Nicole

Looking to party with a purpose on Instagram this weekend? Well, hit up Grind Pretty’s virtual pop-up, “Shop, Sip and Uplift” this Saturday. Love and Hip Hop Miami‘s Amara La Negra has teamed with the brand’s founder Mimi Johnson to host the afternoon soiree celebrating women entrepreneurs.

[SEE ALSO: Hair Crush: Get Into Amara La Negra’s Ever-Changing Hair Slay]

Amara partnered with Grind Pretty last month for a limited-edition subscription box with woman-owned products she specially curated, as well as served face for their accompanying spring issue.


“We as women are held to such a plateau in every aspect of our lives, including as caretakers, so why not collaborate with a brand that celebrates the everyday woman while empowering our rising pretty grindettes!” said Amara.

The three-hour event will feature nearly 20 woman-owned brands in Grind Pretty’s virtual marketplace. Of course, there will be special deals, product bundles, and other offers. And, 10% of all sales will benefit the charity Autism Speaks.

Tune in to Grind Pretty’s Instagram Saturday, April 18 from 1-4pm EST to join in the fun with sounds provided by DJ Princess.

About The Author

Stephenetta (isis) Harmon

isis is digital media director for Hype Hair and founder/Black beauty director for Sadiaa Black Beauty guide, the top hair and beauty directory for women of color.