Grind Pretty Is Hosting A Virtual Pop Up With Amara La Negra This Saturday

Amara La Negra X Grind PRett
Photo Credit: Drea Nicole

Looking to party with a purpose on Instagram this weekend? Well, hit up Grind Pretty’s virtual pop-up, “Shop, Sip and Uplift” this Saturday. Love and Hip Hop Miami‘s Amara La Negra has teamed with the brand’s founder Mimi Johnson to host the afternoon soiree celebrating women entrepreneurs.

[SEE ALSO: Hair Crush: Get Into Amara La Negra’s Ever-Changing Hair Slay]

Amara partnered with Grind Pretty last month for a limited-edition subscription box with woman-owned products she specially curated, as well as served face for their accompanying spring issue.


“We as women are held to such a plateau in every aspect of our lives, including as caretakers, so why not collaborate with a brand that celebrates the everyday woman while empowering our rising pretty grindettes!” said Amara.

The three-hour event will feature nearly 20 woman-owned brands in Grind Pretty’s virtual marketplace. Of course, there will be special deals, product bundles, and other offers. And, 10% of all sales will benefit the charity Autism Speaks.

Tune in to Grind Pretty’s Instagram Saturday, April 18 from 1-4pm EST to join in the fun with sounds provided by DJ Princess.

About The Author

Stephenetta (isis) Harmon

Stephenetta (isis) Harmon serves as digital media director for Hype Hair and founder/Black beauty directory for Sadiaa Black Beauty guide, the premier directory Black-owned beauty brands.