Fashion has taken a severe hit during the coronavirus pandemic with 52 million jobs in the balance. After some groups took to the White House for a bailout (and still waiting on a response), fashion leaders have announced their own initiative to help provide relief to those in crisis.
The Council of Fashion Designers of America (CFDA) and Vogue, have launched “A Common Thread” fund to provide grants to businesses affected by the pandemic. The initial funds will come from the original CFDA/Vogue Fashion Fund Award which was originally founded to help establish emerging designers.
Led by Vogue Editor-in-Chief Anna Wintour and Tom Ford, CFDA Chairman, the program is designed to offer a bit of hope for the industry. “It’s easy to feel helpless as the news changes hour by hour, and the challenges it all presents only seem to grow and become more insurmountable as time goes on,” reads the release.
Beginning today, the fund has also launched a video “storytelling” campaign to raise awareness and additional dollars, along with a Give Lively campaign.
“The videos will highlight not only designers, but those who work tirelessly behind the scenes in the country’s incredibly strong and vibrant fashion industry,” according to a press statement.
Businesses will be able to start applying for the new grants beginning April 8. Requirements for the selection process details are expected to be released in the coming week.