Hand sanitizers seem to have become their worth in gold as we face global shortages during this coronavirus pandemic. Beauty brands like L’Oréal and LVHM are switching gears to help meet demand across the world.
Last Wednesday, L’Oréal announced efforts to ramp up hand sanitizer “over the next few weeks to support the needs of French and European health authorities,” in a recent release. La Roche-Posay will distribute hand sanitizers to its partner hospitals, pharmacies, and nursing homes. The brand is also providing bottles for free to French pharmacies that are able to produce hand sanitizing in their facilities.
“In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible,” said Jean-Paul Agon, L’Oréal Chairman and CEO. “Through these actions, L’Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.”
The beauty giant is also freezing payments owed by hair salons, small perfume shops and reducing payment times to distributors until the crisis is over. In addition, the brand is donating one million euros to partner nonprofits providing relief efforts.
Louis Vuitton Moët Henness (LVMH) has also turned its cosmetics and perfumes division toward hand sanitizer production. LVMH — the parent company to luxury brands such as Louis Vuitton, Dior, and Givenchy — will donate the sanitizer to French hospitals and authorities.