Atlanta Mayor Announces ‘Strength In Beauty’ Fund For Cosmetologists Impacted By Coronavirus Shutdown

Strength In Beauty Fund
Photo Credit: Instagram/@KeishaBottoms

Atlanta Mayor Keisha Lance Bottoms has launched a new fund to support beauty salons and barbershop impacted by the coronavirus shutdown. The new Strength In Beauty Fund is part of the City of Atlanta’s Cosmetologist Relief Fund efforts to provide financial support to Atlanta-based cosmetologists.

[SEE ALSO: Here Are Some Resources For Hairstylists & Other Beauty Pros Affected By The Coronavirus Shutdown (UPDATING)]

She kicked off the fund with a $10K donation from her Keisha Lance Bottoms for Mayor, Inc.


Mayor Bottoms has previously shared that her mom ran a salon for 25 years. “This would have been devastating to my family for her to have to shut down her business for weeks on end,” she said in a recent interview on Cuomo Prime Time.

“That’s why helping these men and women, who are more than stylists, they are often our counselors, prayer warriors, and confidants, is so important to me,” she further explained on Instagram announcing the new fund.

The new fund announcement came days after Gov. Brian Kemp authorized reopening of salons beginning Friday. Mayor Bottoms has questioned the safety and logic of the openings.

“I’m perplexed that we have opened up in this way,” said Bottoms in an interview Monday on Cuomo Prime Time. “I work very well with our governor, and I look forward to having a better understanding of what this reasoning is, but as I look at the data and as I talk with our public health officials, I don’t see that it’s based on anything that is logical,” she added.

To apply or for more information, head on over to Atlanta’s virtual resource center at ATLStrong.org.

About The Author

Stephenetta (isis) Harmon

isis is digital media director for Hype Hair and founder/Black beauty director for Sadiaa Black Beauty guide, the top hair and beauty directory for women of color.