Bevel has been changing the men’s grooming game since launching its subscription-based shaving kits for Black men in 2013. Designed especially to address the needs of men with coarse or curly hair, it became known for its trimmers and tools to take the stress (and bumps) out of shaving.
The brand is now expanding with nine new offerings to create a whole suite of products aimed at hair, skin, and body care.
The brand new Bevel Body collection includes exfoliating body wash, lotion, bath body bar, and aluminum-free deodorant. The existing Bevel Hair and Bevel Skin lineups now offer up beard oil and softener, face serums and a shampoo and conditioner duo.
Bevel is also expanding its distribution reach. With the full lineup already in Target, the brand will also have select items on sale at CVS and Sally Beauty.
Click through to get a close-up look at all the new products.