Mattel Releases New Doll In Honor Of First-Ever Black Barbie’s 40th Anniversary

Black Barbie X 40th Anniversary
Photo Credit: Mattel

Mattel has just released a Barbie Signature doll celebrating its first-ever Black Barbie. Sure, the brand has released Black dolls since at least 1959, but they were all just friends of Barbie, like Christie and Francie.

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It wasn’t until 1980, that one was released that was actually named Barbie. According to the tagline, she was “Black, beautiful and dynamite!” And, it was designed by a Black woman: Kitty Black Perkins.


1980 Black Barbie
The original Black Barbie // Photo Credit: Pinterest

In tribute of her 40th anniversary, the doll has gotten a modern upgrade to her classic look.

Black Barbie x 40th Anniversary
Photo Credit: Mattel

The collectible doll serves all sorts of red carpet vibes. Her coily afro is pulled up into a puffed updo and she is draped in a shimmery ruby red gown with cut-away sleeves and golden hoop earrings, necklace, and clutch. Yaasss! This is grown-woman Barbie and we are here for this entire upgrade!

Black Barbie x 40th anniversary
Photo Credit: Mattel

Black Barbie is in stores now and retails for $39.99. She comes with a doll stand and certificate of authenticity. Gotta have it? Check it out here.

About The Author

Stephenetta (isis) Harmon

isis is digital media director for Hype Hair and founder/Black beauty director for Sadiaa Black Beauty guide, the top hair and beauty directory for women of color.