Yandy Smith is one of several glamorous television personalities on the VH1 reality juggernautLove & Hip Hop New York. But when she’s not filming, she is making serious boss moves. Seemingly overnight, the former music exec has built a media and beauty empire (valued at over $15 million), which includes her own luxury hair line, Yelle Beauty and her latest venture, Yelle Skincare.
After developing a severe bout of acne, the star decided to create a high-quality skincare line for melanated women that would address their specific skin concerns without breaking the bank.
Fans quickly fell in love with the product and adored watching her product demonstrations on Instagram, where she has more than four million followers.
And, even while juggling being a reality show star, entrepreneur and mother of three, she manages to slay every day effortlessly.Grind Prettyasked the mogul about how she maintains her inner and outer beauty.
GRIND PRETTY: What are your five beauty bag must-haves?
YANDY SMITH: Yelle Hydrating Serum, at yelleskincare.com;Koil Hair Mask, at shopkoil. com; VitaminEye fromroyaltylashbar.com; Mented Cosmetics’ nude lipsticks and Libertad fragrance by Jonathan Fernandez, available at whiff.com.
GP: How do you define beauty?
YANDY: Your inner beauty should Yelle, while your outer beauty speaks for itself. Pun intended! When I meet someone, I want them to talk about my character and my spirit, like, “She was so genuine and kind.” I don’t care about them saying how beautiful or funny looking I am. I believe true beauty comes from the inside out. If you’re ugly on the inside, sooner or later it shows on the outside. But when someone has a beautiful spirit, it overwhelms you, and whatever physical flaws they may have dull in comparison.
GP: What is your personal mantra?
YANDY: Protect, so you don’t have to correct! Take the time now to protect your mind, body and soul. Nurture it with a healthy lifestyle so you don’t spend your later years trying to correct what you could have prevented.
Additional credits: Creative Director and MUA: Mimi Johnson; Hairstylist: Nikkia Nelson; Wardrobe Stylist: Sudi Spence, SudiStyle
She Grinds Pretty is a collaboration between Grind Pretty and Hype Hair, offering interviews with beauty bosses and up-and-coming brands.