Laverne Cox is now serving face for Matrix Total Results’ “Live Your Color” campaign. The actress and LGBTQ+ activist is now the first openly transgender celeb to front the brand.
While natural underneath, Laverne is known for rocking killer units — from glam Beyoncé-approved waves and blonde highlights to braids and extensions. Now, she swears by the Length Goals lineup to care for her collection.
For the campaign promo, the Orange Is The New Black actress poses it up against a colorful rainbow-esque Matrix backdrop while rocking a series of vibrant hair tones, including yellow and orange accent body waves and a glam wavy bob with blonde highlights.
She will be on-hand next month for Matrix’s ever-expanding Destination 2020 convention in Orlando, Fl. The three-day educational event will feature celeb appearances and industry experts leading master workshops, hands-on classes and live demos on color, care, and cutting techniques.