Serena Williams Just Launched Her Own Jewelry Line

Serena Williams
Photo Credit: Getty

Tennis phenom Serena Williams continues to bring her shine to the beauty game. With fashion already under her belt, including collabos with Nike and her own clothing collection, she’s now becoming a bling boss.

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The champ recently launched her self-titled line, Serena Williams Jewelry, featuring 70 diamond-encrusted 14K gold and white gold pieces.

“This collection of fine, ethically-sourced diamond jewelry is a beautiful celebration of the strong women in my life,” said Serena on the brand’s Instagram account.

Serena Williams X Queen
Photo courtesy brand

Pieces in the debut collection include such offerings as ID tag necklaces with words like “queen” and “winner,” along with other statement necklaces, earrings, rings, and bracelets.

Serena Williams Jewelry
Photo courtesy brand

There are also several heart- and star-shaped offerings which are Serena’s faves. “I am obsessed with hearts,” she said in a recent interview. “If you go back and look at photos, pretty much all my matches—99% of the time—you see me wearing some sort of heart necklace.”

Serena Williams Jewelry
Photo courtesy brand

The collection retails between $299 and $10,000. Check out all the pieces at

About The Author

Stephenetta (isis) Harmon

Stephenetta (isis) Harmon serves as digital media director for Hype Hair and founder/Black beauty directory for Sadiaa Black Beauty guide, the premier directory Black-owned beauty brands.