SheaMoisture’s Latest #DefineYourBeard Campaign Is The Thirst Trap We’ve Been Waiting For

SheaMoisture Men X Define Your Beard
Photo courtesy SheaMoisture

It’s #NoShaveNovember and SheaMoisture is back at it with a new campaign that has women all over the Internet dropping looking eyes 👀.

[SEE ALSO: Men’s Corner: Sammie’s Top 5 Grooming Products]

And, rightfully, so. The brand’s latest #DefineYourBeard visuals celebrate beards with a whole thirst trap featuring more than a dozen beautiful, fine, gorgeous (did we say fine?) models, athletes, and fitness coaches.


Ross Kim X SheaMoisture
Photo Credit: SheaMoisture

The men’s flourishing beards, of course, are groomed using the brand’s maracuja oil and shea butter-infused ultimate beard care kit ($38.96).

“For Men’s Wellness month, we invited 15 men from diverse backgrounds to define confidence, wellness and a celebration of beard love,” the brand wrote on social media. ” Together, they disrupted a cultural reality—and instantly they gave themselves permission to be their authentic selves.”

Oh, we’re here for all of this. Press play below to watch the drool-worthy commercial.

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About The Author

Stephenetta (isis) Harmon

isis is a music, hair and communications junkie. she is a Black beauty editor; founder of Sadiaa, the premiere beauty directory for women of color, and editor for HypeHair.com.